In 1910 Emile Girardeau
(1882-1970) founded the SociÚtÚ
(S.F.R.) The S.F.R. was involved in the development of
radio in a broad sense, but with an emphasis on military
use. Before the Second World War, Girardeau focussed on
radar research. In 1922
Girardeau was the first Frenchman with a private radio
transmitter. Before that, only the French army was
involved in broadcasting, using
the transmitter on the Eiffeltower, installed in 1921.
On June 26, 1922 the first radio
broadcast of Girardeau's station Radiola was transmitted. On
November 6th of that same year regular transmissions
started. Radiophonic theatre, news bulletins (mainly
sport) and information were the main ingredients.Advertising was not allowed, but sponsoring was: the big
French poster company Avenir was one of them. Radiola
understood that radio was not only a new form of
communication but also of entertainment.
So not only orchestras and singers were invited -
performing live - but also comedians, poets and writers.
Marcel Laporte, alias "Radiolo"
was the first French radio announcer.
changed its name to Radio Paris in 1924.