the year 1925,
two young engineers, Svend Olufsen and Peter Bang, started
building radios in the attic of the Olufsen family estate
in Struer and in November of that year they founded
Bang & Olufsen. In 1927 they introduced their first commercial
product: a battery eliminator. During 1927 they also moved
production to another location in the town of
Svend Andreas Grøn
Olufsen (1897-1949) and Peter Boas Bang (1900-1957)
From the start, emphasis was put on quality.
In 1939 the name "Beolit"
was used for the first time. The
first model to receive that name was the Bakelite receiver
Later on, product lines with names like Beomaster, Beogram, Beolab, Beocenter
and Beovision were introduced.
Starting in 1940, an international dealer network was
created. Shortly before the liberation of Denmark, the
factory was badly damaged by German bombing, but the
reconstruction of the factory started soon afterwards.
One of the first products after the war was the Beocord 84U,
the first European wire recorder. Design started to become a
major success factor. B & O therefore hired well known
Jacob Jensen and David Lewis.
The Bang and Olufsen families
continued playing an important role within the organisation.
Peter Bang's son, Jens Bang, and Peter Skak Olufsen, a
nephew of Svend Olufsen, worked for the factory. Bang &
Olufsen still make quality products for today's audio and video market.
In 1929 the first successful radio was marketed: a robust five
In 1930 the first radio-gramophone (based on the 5 valve radio) was
introduced and 1938 saw the arrival of the first radio with push
buttons: the Master 38CH.