In austere, symmetrically
cabinet with two
on the sides.
Equipped with five
The radio receives
long wave (1000-2000 m)
medium wave (200-550 m).
An extra loudspeaker and a gramophone can be connected
at the back.
The intermediate frequency is 110
The controls from left to right:
wavelength/gramophone switch, tuning (with the local/distance
switch below), on/off and volume control.
cords - made of conductive material - carry the current
to the bulbs that illuminate the scale while tuning.
Only the bulb for the waveband in use is lit.
scales could be
by new ones,
radio stations were
put into operation.
The radio was made in three
versions: the AC receiver AC74, the
DC receiver DC74 and the battery operated receiver B74.
There is also a black/chrome version. Radiograms
appeared in 1934.
The original price was
14s for the black and chrome model).
The design is by Serge Ivan Chermayeff
(his own name was Sergius Ivanovich Issakovitch,
This Russian-born designerand
Ekco: theAC74(1933), theAC86(1935) andAC77(1936).
He stayed in The Netherlands for a
while, where he met architect Willem Dudok. One of his
designsis the"De LaWarr
Pavilion" in Bexhill,
which he designedtogetherwith
The stunningmodernistbuilding was openedin 1935.
Chermayeffmovedto the United
States in 1940, where hebegan
The De La Warr Pavilion in
Bexhill, designed by Serge Chermayeff and Erich