started its activities on May 15th, 1891 when
Frederik and his son Gerard Philips founded a
factory for light bulbs in Eindhoven. In 1895
Gerard's brother Anton joined the factory
Newspaper announcement of
the first Dutch radio broadcast on November 6th,
1919 in Nieuwe Rotterdamsche Courant November
In 1917 the
factory began making radio valves. The man
behind this development was Dr.
Hanso Henricus à Steringa Idzerda.
radio-transmission of speech and music was
broadcast under his supervision on November 6th
1919, using a Philips-Iduret-Generator tube from
a house in Beukstraat 8-10 in The Hague.
was announced on November 5th 1919 in the
newspaper Nieuwe Rotterdamsche Courant as "Radio
Soirée-Musicale". The first song to be
transmitted was "Turf in je ransel", a Dutch
radio receivers started relatively late; Philips
Radio was founded in 1925, but in the years
before 1927, when the first model was
introduced, much planning and research was
carried out. Philips wanted to make sure every
part could be made in their own factories.
Market research proved to be a very important
instrument to break open new markets. By
starting a research laboratory, patenting new
useful inventions and decentralising production,
Philips became the biggest producer of radios in
Examples of Philips
advertising from the twenties and thirties.