Because of the piecemeal expansion, his
department store ended up as a maze of
rooms, steps, passages and ramps which
Gamage now called the People's Popular
Emporium. Children and adults alike
experienced something of an adventure as
they wandered through the warren in
search of bargains. It offered a very
wide selection of goods, including
haberdashery, furniture, motorbikes, sporting goods,
gardening supplies and utensils, camping
equipment and clothing.
The
premises closed in March
1972. The frontage on
Holborn that was Gamages
is now occupied by a W H
Smith stationery store.
