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History |
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On January 1st, 1924, Antonius Brandsteder,
(born in Amsterdam on September 17th 1889,
died in Amsterdam on 19 September 19th, 1962), founded a
small workshop in the Kerkstraat 121-123 in Amsterdam: "Brandsteder Spreekmachine Meubelen"
(picture left) The workshop made wooden cabinets for
gramophones (for example for Pathé),
radios and loudspeakers. A few years later the workshop
moved to 3e Schinkelstraat 33A (picture right).
Brandsteder also imported the British Collaro
gramophones. |
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After the war, Brandsteder also started
making television cabinets. A sawmill in Bloemstraat 172
made the panels for the cabinets; the cabinets were
assembled in the workshop in 3e Schinkelstraat. At that
time the company employed 45 workers. In the late fifties times were
getting harder and Brandsteder looked for additional
work. An English friend pointed his attention to Sony, a
brand that was not well known in Holland at that time.
Sony was looking for a distributor for its products. Brandsteder stopped producing cabinets and changed its
name to Brandsteder Electronics BV. In 1991 it became
Sony Nederland (Since 1997 Sony Benelux). |
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| Advertisement in Radio Expres, June
4th, 1926 |
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| Advertisement in KRO radio guide,
April 14th, 1928 |
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